20 Years of Excellence at the Monaco Grand Prix
02 Apr
Monaco Grand Prix Then & Now: 20 Years of Changes Through the Eyes of Red Eye Events
09 Apr
Introduction
The Monaco Grand Prix has always been a pinnacle of motorsport, blending speed, luxury, and prestige. Over the past 20 years, we at Red Eye Events have had a front-row seat to its evolution—not just as a race but as an unparalleled social and corporate experience. As we celebrate two decades of hosting guests at this iconic event, let’s look at how the Monaco Grand Prix has changed over the years.
The Monaco Grand Prix in 2005
In 2005, Formula 1 was a different world. The cars were louder, the racing was raw, and the hospitality scene was far less extravagant than it is today. Kimi Raikonnen won the race, with friend of Red Eye Mark Webber claiming his first podium in third place. While glitz and glamour were always present, luxury hospitality options were more limited, with only a handful of exclusive venues catering to VIP guests. Our debut event on a small yacht introduced a fresh approach—one that combined close-up race action with an intimate, high-end experience.
The Evolution of Brand Marketing at the Monaco Grand Prix
Over the past 20 years, brand marketing at the Monaco Grand Prix has evolved far beyond traditional sponsors like TAG Heuer, Shell Oil and Heineken. Today, tech and consumer brands see the event as a prime opportunity to showcase their products and services to a high-net-worth, global audience. From luxury lifestyle brands to innovative tech solutions, companies are leveraging the race weekend for premium activations. Red Eye Events specialises in facilitating these experiences, working with brands like Whispering Angel, Guestia, and Estrella to create unforgettable moments at one of the world’s most prestigious sporting events.
The Evolution of Luxury Hospitality
Luxury hospitality at the Monaco Grand Prix has grown exponentially, and Red Eye Events has played a key role in that transformation. What started with a single yacht has expanded to six prime hospitality venues, including superyachts & terraces at the Shangri-La, Ermanno & Fairmont Hotel. The level of service, entertainment, and gourmet cuisine has reached new heights, offering guests a multi-sensory experience that extends far beyond the race itself.
A Changing Landscape: The Monaco Grand Prix in 2025
Today, the Monaco Grand Prix is more than just a motorsport event—it’s a global social occasion, attracting celebrities, business leaders, and F1 enthusiasts from around the world. With sustainability initiatives, enhanced fan engagement, and cutting-edge hospitality concepts, the event continues to evolve. As we celebrate 20 years of being part of this journey, we are excited to see what the future holds for Monaco, Formula 1, and the world of luxury hospitality.
